The new BoltBus, is a joint venture between industry leaders Greyhound and Peter Pan that began operations in March. "It's brand-new, there's a lot more room between the seats and they have wireless Internet access," he says.Spurred partly by the soaring cost of taking the car on that weekend road trip, bus ridership is up across the country for the first time in 50 years — a 13% increase this year compared with 2006, according to a DePaul University study. Now major operators are vying for a slice of the growing market for non-stop service between major cities — previously the purview of niche operators catering primarily to immigrants and low-income populations. Both BoltBus and Megabus, which is owned by the Scotland-based Stagecoach Group, are winning over new customers with sleek coaches touting $1 fares from New York to D.C., Chicago to Cleveland and Kansas City to St. Louis. More than a cheap ride, the vehicles feature amenities unheard of on traditional bus lines — including real flush toilets, wider seats and power outlets for all.
Not all seats cost $1, of course. Megabus, which launched in the U.S. in 2006 and has carried more than one million passengers since then, guarantees just two seats on each bus for a dollar. Then prices inch up to $7, $10, $15 and $20, before topping out at $25 on the longest routes. (BoltBus guarantees just one $1 seat per bus. "It's our marketing gimmick," admits Peter Picknelly, president of Peter Pan, which co-owns Bolt. Still, even the top prices are a bargain compared to Greyhound's standard $43 fare between Minneapolis and Chicago or $40 fare from Washington to New York City. The rides are also quicker than Greyhound because there are no stops along the way. And though cheap bus lines that run from New York City's Chinatown can compete in price, they don't have the same amenities or offer a guaranteed, reserved seat.
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