The anticipated world premiere of the powerful new music video “Slow Fade” from Christian music’s top-selling artist Casting Crowns, launches next week exclusively at Yahoo! on Wednesday, May 21. The video will go live on Yahoo! Music’s homepage at midnight EST on Tuesday, and will have homepage and video premier page placement. Casting Crowns is in line with Yahoo’s recent premieres from Sugarland, Kid Rock, Scarlett Johansson and Rascal Flatts. As one of the most visited U.S. websites, the average Yahoo! Music video premiere initially receives 150,000 views and 2-3 million impressions.
“Slow Fade” is the first music video from the GRAMMY-winning, multi-platinum band’s blockbuster RIAA Gold album The Altar and The Door. Produced and directed by the Erwin Brothers, the “Slow Fade” music video was shot in Birmingham, AL., and features crashing pianos and stained glass windows as the storyline follows the heart-wrenching reality of a deteriorating family.
The song, which highlights vocals from lead singer Mark Hall’s daughter Reagan, was “inspired by the spreading cancer of moral failure in the fathers of this generation,” Hall said.
The “Slow Fade” video tells the story of a family slowly fading because of compromising decisions they have made. Hall adds, “As believers, we must guard our hearts and understand that no one crashes and burns, they just slowly fade away, one little compromise at a time.”
View it May 21 on Yahoo! at: http://new.music.yahoo.com/videos/premieres/.
No comments:
Post a Comment