Want to quit smoking? Next time the urge to light up strikes, think of snow-capped peaks instead of the fleeting pleasure of a white cigarette. That's the conclusion of a new brain study which shows that thinking happy thoughts could help dampen cravings.
Mauricio Delgado, a cognitive neuroscientist at Rutgers University in Newark, New Jersey, and his colleague Elizabeth Phelps of New York University measured the brain activity of 15 volunteers as they played a simple game.
More at NewScientist
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